Nailya Ordabayeva is an associate professor of marketing at the Carroll School of Management, Boston College. She researches how social and sensory perceptions influence consumers’ purchase decisions and how they impact well-being. Her expertise focuses on the effects of the social hierarchy, status, and sensory perception on purchase decisions. Prior to joining Boston College, Prof. Ordabayeva was a faculty member at the Rotterdam School of Management, Erasmus University in the Netherlands. She holds a Ph.D. in Management from INSEAD.