The False Promises of Green Materialism
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
Buying less, and not buying green, is associated with greater well-being and lower psychological distress.
When marketers set expectations that are too great (or not great enough) they can run into trouble.
The marketing world demonstrates how a failure to replicate opens new windows into human behavior.
If the maxim of nudges is “Keep it simple,” it has a counterpart for self-interested choice architects: Make it complex.
Jonah Berger examines our constant struggle to be not too different and not too similar.
Success first, then happiness, we tell ourselves. But perhaps we’ve got it backwards.